Viyella is a distinguished British heritage brand with roots dating back to the late 18th century. Originally renowned for pioneering one of the world’s first branded textiles—a unique blend of wool and cotton—Viyella quickly became synonymous with quality, comfort, and timeless style. The brand’s legacy is built on generations of craftsmanship and a tradition of delivering refined menswear for discerning customers.

Today, Viyella continues to honour its storied past while evolving to meet the needs of contemporary consumers.Under the stewardship of Alphi Apparel Group, Viyella offers a curated collection of classic menswear, including shirts, knitwear, and outerwear. The brand is celebrated for its premium fabric blends, attention to detail, and enduring commitment to quality.

Viyella’s collections are designed for the traditional menswear market, catering primarily to customers who appreciate sophistication and comfort. The brand’s sport shirts are among its top sellers, favoured by independent retailers and boutiques across Canada and the United States.

With a legacy of innovation and a focus on timeless design, Viyella remains a trusted choice for retailers seeking heritage-inspired menswear that delivers both style and substance. The brand’s ongoing commitment to quality and customer satisfaction ensures its continued relevance in today’s competitive apparel market.

Viyella is exclusively distributed in North America by the Alphi Apparel Group. To learn more about our Viyella collection or to become a retail partner, please contact us at info@alphiapparel.com or visit viyellanorthamerica.com

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